Objective:

Our main objective was to revitalize the landing page for Salesforce’s Marketer Career Path, a comprehensive learning hub designed specifically for marketers. Our responsibilities encompassed strategizing the marketing courses, guiding the overall direction of the webpage design, formulating the webpage content strategy, developing persuasive web page copy, and initiating a blog launch to promote the courses and foster engagement. Our aim was to create a visually appealing and user-friendly landing page that effectively communicated the value of the courses and enticed visitors to explore further.

Approach:

We initiated the project by conducting thorough research on Salesforce’s target audience, employing a comprehensive content audit that delved into their interests and preferences. Additionally, we remained up-to-date with industry trends and relevant topics. Through close collaboration with Salesforce’s product and social teams, we identified key themes and subjects that would strongly resonate with their audience. Subsequently, our team meticulously crafted top-tier blog articles that offered valuable insights, practical tips, and captivating content. To maximize their reach, we diligently optimized the articles for search engines, employing highly effective keyword research and implementation strategies.