Objective:

Our objective was to create a refresh captivating, yet easy-to-navigate  landing page for our Salesforce, Marketer Career Path, a learning hub for marketers, We were tasked with strategizing marketing courses, leading the direction for the design of the webpage, strategizing webpage content, crafting compelling web page copy and launching a blog to promote the courses and drive engagement. Additionally, the course aimed to facilitate engagement by incorporating a quiz section where marketers could test their understanding and generate insightful questions.

Approach:

We kicked off the project by diving deep into understanding the target audience and their specific needs and preferences. We took the time to analyze the previous landing page and course strategy, extracting valuable insights along the way. Since our target audience consisted of marketers, we made sure to tailor our approach to meet their unique requirements. Building on this knowledge, we crafted a more user-centric web page design that showcased the courses’ benefits, features, and testimonials. We strategically positioned the course options above the fold on the web page, ensuring they grabbed immediate attention. Our web page copy was carefully crafted to highlight the value proposition, effectively conveying the expertise and credibility of the courses. To create buzz and attract organic traffic, we went the extra mile and launched a dedicated blog. We published informative articles covering marketing strategies, industry trends, and success stories to engage our audience and drive their interest.

Results:

The revamped webpage quickly caught people’s attention, resulting in more user engagement and an increase in course completions. The compelling web page content resonated well with the target audience, leading to a significant rise in course inquiries and sign-ups. The blog played a crucial role in driving organic traffic and establishing the client as a respected industry authority. Moreover, the blog article received positive feedback, prompting social media shares and drawing in new visitors to the website.